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-- Winston Churchill
It was a dark and stormy night. Off in the distance, a computerized
cash register whirred portentously.
"What can I show you today?" asked the neatly dressed sales associate.
Unfortunately, she failed to display the friendly smile that would have
earned her a 10 on our 1-10 scale....
Ah, the intrigue and excitement of a good mystery shopping project --
it's a stimulating business, Watson! And it's never more stimulating
for us than when we're helping a client accomplish the nearly impossible....
Hey, No Problem!
Time passed. We picked up the pieces of our lives. Then we started packing the
pieces into boxes, because we were moving to new office space.
Shortly before the actual move, the retailer called back. Our competitor had
raised the price. Would we stand by our quote? Of course. Could we take over
the account next month? (Well, that's when we were moving, but...) Of course.
And could we do our reporting electronically, in a format yet to be determined?
Uh, sure....
After thanking our new client for the account, we took a moment to savor an
exceptionally robust surge of adrenaline. Then we rolled up our sleeves and
tried to remember which box we'd put the Rolodex in.
Both the engagement and the move went smoothly. And, four years later, the
client is not only still with us, but also says embarrassingly nice things
about us, like:
"Beyond Hello provides the quality service that we require.... The experienced
professionals at Beyond Hello are terrific to work with -- they provide prompt,
personal service. We have no reservations in recommending them for any service
evaluation project, from the most basic to the very specialized."
(This client is not the only one who has made us blush by heaping praise upon us.
For more heaps, continue on.)
In one memorable instance, Beyond Hello was among several mystery-shopping
firms commissioned to evaluate the night-owl dining experience at the chain's
restaurants. Details regarding the contest critieria and a list of the locations
to be visited would be forthcoming.
Forthcome they did, but only to the other mystery- shopping firms. Beyond Hello
did not receive its marching orders until 48 hours prior to deadline.
A certain amount of frenzied activity ensued (a whole lot, to be exact). Within
the 48 hours, Beyond Hello scheduled and conducted three visits, all after 10:00
p.m., to each of 155 facilities -- 465 visits in all. We favored pallid shoppers
with large purple eyes for these evaluations.
We later learned that, despite the tardy instructions, Beyond Hello was the only
mystery shopping firm to meet its deadline. We were also told that our reports
were the clearest and easiest to use.
You Can't Sell an Old Dog New Shoes
Once we were approached by a shoe store chain that had been using one of our
competitors to evaluate its outlets. The chain felt that, for some reason, our
competitor's evaluations did not accurately reflect the shopping experience its
stores provided.
Discussions with the chain led us to conclude that the other mystery shopping firm
had done nothing wrong --
it had just used the wrong personnel to do it. The chain specialized in trendy
shoes. Its average customer was between the ages of 12 and 22. But our competitor's
shoppers had not reflected these demographics.
After consulting its shopper profiles, Beyond Hello performed an evaluation of the
chain's stores with shoppers who either were between the ages of 18 and 22 or had
children who could accompany them on the shop.
And our client received tracking data that mirrored its real customer base.
Put Down Those Scissors!
The catch was that if the clothing actually were altered, it would be unsalable to
real customers. Therefore our shoppers had to notify our offices immediately upon
completion of their shops, and we in turn had to immediately notify the client, so
that the alterations could be canceled and the clothing returned to stock, to await
customers with an appropriate level of disposable income.
Mission accomplished, but not before we'd depleted the office supply of Maalox.
Why We Don't Allow Bulls in the Office
Logistical challenges, anyone?
So we have our shoppers send their purchases to our offices, and we refund
their money. In some months, we have taken delivery on over 400 pieces of
china and similar merchandise. While we are accumulating these items for
shipment back to the client, our offices sometimes look like those of a
shoestring e-commerce operation (madteaparty.com?), but the arrangement
serves both our shoppers and our clients.
It's No More Difficult Than Invading Normandy
And all we usually have to do to bring one of these projects to a successful
conclusion is send appropriate reports to our client, each center's management,
and each of the thousands of center tenants whom we evaluated.
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